BIFW

It started with a tweet.

For the uninitiated, Dr. Gunter is an OB/GYN and a pain medicine physician whose best-selling books, advocacy for women's health and outspokenness on social media have made her "Twitter's resident gynecologist."

While she now calls California home, she's also a fiercely proud and unapologetic Winnipegger. 

And apparently she's not alone. When she posted pics of her custom gear online, the requests (from near and far) began to pour in. So in honour of Dr. Gunter and her love for Winnipeg, we've immortalized her words with the BIFW collection 🖤

What better way to let the world know where you're from - and that you're damn proud of it.